Merchants can now offer the ultimate
in customer convenience, and reap all the benefits of an Electronic Gift Card
Program when they choose TPS as their credit card transaction processing
solution.
The benefits of electronic gift cards for merchants are numerous:
The "lift" of card-based
purchases traditionally generates higher per-ticket sales than cash.
Gift cards provide the benefit of the
transaction float, plus up to 20% of unredeemed value on the average card.
Using electronic gift cards
eliminates the need to conduct cash-back gift certificate transactions, and
provides an easy in-store return policy.
Gift cards cut the handling costs of
paper gift certificates, offer convenience for the consumer, and provide a
strong marketing/promotional tool for merchants.
They also improve security and give
you automated settlement and reconciliation, and automated funds movement.
How to make gift cards a profitable part of your marketing mix:
Create your own card design, with standard or custom artwork.
Merchants can choose from a wide
range of TPS standard photographic artwork or they can provide their own custom
artwork.
2.
Each merchant can create the text
message, logos, and design they want. Two-sided imaging allows you to
complement attractive promotional graphics with specific redemption
instructions.
3.
By offering customers the convenience
of card-based transactions, merchants can also simplify security and
fulfillment for themselves.
